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MrFr3nch is the portfolio of Mark Montgomery French:

MrFr3nch is the portfolio of Mark Montgomery French:

I grow brands through a data-smart approach to customer intimacy.

I enhance the Creative & UX business vision at the boardroom level, motivate managers at the executive level, manage creatives, project managers and UX developers at the execution level, and procure results at the analytics level, so you can make money at the financial level.

I’ve created delightful experiences for over 20 years and over 60 awards.

For big brands (AT&T, HP, GAP) at big agencies (AKQA, GMO, Acxiom) and in-house (Yahoo!, Ebates). For B2B, B2C, and a bit of C2C. For data-driven digital, traditional, and 1:1 experiential. Creative/UX strategy, branding, and team management. I’ve won a Clio and 14 additional statues since 2015. But positive customer results are what I really like to see.

mark@mrfr3nch.com • LinkedIn

mark@mrfr3nch.com • LinkedIn

My recent accomplishments include:

• Developing Glide Memorial Church’s hybrid in-person-and-webcast model from scratch
• Producing over 400 livestreamed webcasts since 2020
• Being selected as a jury member for the 2015-2023 IAC Awards

Where I've done it.

 


Creative Director and Producer of Sunday Celebration @ Glide Memorial Church, 2020–present

I produce and creatively direct Glide Memorial Church’s livestreamed Sunday Celebrations, having developed their hybrid in-person-and-webcast model from scratch. My role encompasses team management, concept development, strategic communications, hybrid livestreaming guidance, interoperability research, presentations, project management, and talent relations. Additional tasks include motion design, stage and lighting design, composition of original audio and video works, and live cinematography with Wirecast Pro, Ecamm Live, Restream, and Zoom. I’ve produced over 400 livestreamed webcasts since 2020.


Co-owner and Composer @ Spiky Blimp, 2017–present

I compose scores for film and media.


Global Creative Director @ Ebates, 2013–2017

I led a team of Visual Designers, Copywriters and UX Designers to enhance Ebates’ members Cash Back shopping experiences through data-rich desktop, mobile web, app, social, print and video media. This included ideation and asset generation of weekly themed promotions, larger-scaled quarterly and yearly sales events, and concepting innovative solutions to move ahead of the retail curve. I encouraged on-brand conceptual testing and applying of customer feedback to create effective and reproducible creative results.

I worked closely with the managers of Customer Retention, Content, Mobile, App and Web Dev to smoothly align our output to company goals. 
In 2016 this resulted in the augmented personalization of Ebates store pages, account areas, and a suite of emails, all of which increased customer engagement.


Global Creative Director @ Acxiom, 2005–2013

I led Creative, Web Dev, UX, and Process Management staff in California, New York, Tennessee, Singapore and Australia to innovation, excellence, timeliness and profitability. My team created responsively-coded and mobile-optimized emails, sites, preference centers, and traditional direct mail for Fortune 500 clients such as Microsoft, AT&T, Symantec, Home Depot, Citi, FedEx, HP and Wyndham Hotels.

I provided creative consulting to clients about mobile marketing, post-social branding, and data-smart consumer engagement. I orchestrated the creative portion of new business pitches, from spec work conception to face-to-face presentation, traveling internationally when necessary. And I created and maintained processes that allowed for frictionless growth both internally and externally.

I’ve received over 60 awards for Creative, UX, and Strategic excellence including:

1 Clio

20 Communicators

7 Addys

with 14 since 2015.

Below is a comprehensive list of all my awards.

Communicator

Award of Excellence (Gold):
Bing Travel Horizontal Scroll Online Newsletter»

Bing/Windows Live Campaign»

Ebates ’Twas the Days Before Cyber Week»

Award of Distinction (Silver):

Ebates Cash Back Year-In-Review»

Ebates Best Thanksgiving, Ever»

Ebates Mobile Monday»

Ebates Because You Are Deer to Us»

Michaels Preference Center»

Home Depot Preference Center»

Bing “Plan a Night Out” Newsletter»

MSN Drag N’ Drop Preference Center»

Wyndham Summer Promotion»

Wyndham Rewards Excuse To Escape Site»

Golden Nugget Website: Hotel And Lodging»

Golden Nugget Website: Travel and Tourism»

Golden Nugget Website: Visual Appeal»

AT&T Spy Newsletter»

GatewayOne DigitalLife teaser»

HP Interactive Profiler: Online Marketing & Advertising»

HP Interactive Profiler: Marketing Effectiveness»

IAC

Best Of Show:
Bing Travel Horizontal Scroll Online Newsletter»

Best:
Ebates Because You Are Deer to Us»

Ebates ’Twas the Days Before Cyber Week»

L'Oreal Responsive Email»

AT&T Blog Launch Responsive Email»

AT&T Responsive Monthly Newsletter»

Rhapsody Guitar Email»

Home Depot Preference Center»

Bing 3D Newsletter»

Bing/Windows Live Campaign»

Bing Travel Horizontal Scroll Online Newsletter»

MSN Drag N’ Drop Preference Center»

AT&T Spy Newsletter»

Sun Microsystems Telepathy»

GatewayOne DigitalLife teaser»

Kaiser Permanente Member Mosaic»

Kaiser Permanente Coffee» and WhatBenefitsOneBenefitsAll.com»

AT&T “Like” Email — for message campaign»

AT&T “Like” Email — for telecommunications message campaign»

Symantec Retention Trigger Series»

Wyndham Rewards Rates Email»

Comcast Fancast Email — for entertainment message campaign»

Comcast Fancast Email — for media message campaign»

Comcast Fancast Email — for TV message campaign»

Outstanding:

Bing “Plan a Night Out” Newsletter»

Ebates Cash Back Year-In-Review»

OMMA

Best:
Bing “Plan a Night Out” Newsletter»

Finalist:
Best Thanksgiving, Ever»

Golden Nugget Website»

MSN Drag N’ Drop Preference Center»

W3

all Silvers:

Michaels Preference Center»

Wyndham Rewards Rates Email»

Bing “Plan a Night Out” Newsletter: Email Marketing»

Bing “Plan a Night Out” Newsletter: Marketing Effectiveness»

Bing Travel Horizontal Scroll Online Newsletter»

Bing/Windows Live Campaign»

Golden Nugget Website»

Sun Microsystems Telepathy»

HP Blackbird Mall»

Kaiser Permanente Coffee» and WhatBenefitsOneBenefitsAll.com»

Clio

Silver: Incite AdAge game»

Marketing Sherpa

Gold: Sun Microsystems Telepathy»

Honorable Mention: Wyndham Rewards Excuse To Escape Site»

Addy

all Silvers:
Incite AdAge game»

Sun Microsystems Telepathy»

Kaiser Permanente Member Mosaic»

Microsoft Solutions microsite banner: Starbucks»

Kaiser Permanente Desktop Zen Garden Widget»

GatewayOne DigitalLife teaser»

Kaiser Permanente Coffee» and WhatBenefitsOneBenefitsAll.com»

ad:tech

all Bests:
Visa/NFL overlay series»

Sun Microsystems Telepathy»

Echo DMA

all Finalists:
Kaiser Permanente Member Mosaic»

Bing “Plan a Night Out” Newsletter»

Webby

Finalist: Bing “Plan a Night Out” Newsletter»

Honoree: L'Oreal Responsive Email»

Honoree: Home Depot Preference Center»

WebAward

Outstanding Website: Golden Nugget Website»

DPAC Awards

Finalist: HP Interactive Profiler»