MrFr3nch is the portfolio of Mark Montgomery French:
MrFr3nch is the portfolio of Mark Montgomery French:
I grow companies through a data-smart approach to customer love.
I enhance the Creative business vision at the boardroom level, motivate managers for growth at the executive level, manage creatives and project managers at the execution level, and procure results at the analytics level, so you can attain your goals at the success level..
I’ve created delightful experiences for over 20 years and over 60 awards.
For big brands (AT&T, HP, GAP) at big agencies (AKQA, GMO, Acxiom) and in-house (Yahoo!, Ebates). For B2B, B2C, and a bit of C2C. For data-driven digital, traditional, and 1:1 experiential. Creative/UX strategy, branding, and team management. I’ve won a Clio and 14 additional statues since 2015. But positive customer results are what I really like to see.
mark@mrfr3nch.com • LinkedIn
mark@mrfr3nch.com • LinkedIn
My recent accomplishments include:
• Developing Glide Memorial Church’s hybrid in-person-and-webcast model from scratch
• Producing and directing over 500 live-stream events since 2020
• Co-producing and directing The Celebration of Life live-stream for Glide founder Rev. Cecil Williams, featuring Joan Baez, Michael Franti, and Tom Johnston of The Doobie Brothers
• Being selected as a jury member for the 2015-2023 IAC Awards
Where I've done it.
Creative Director, Producer, and Interim AV Manager of Sunday Celebration @ Glide Memorial Church, 2020–present
I produce and creatively direct Glide Memorial Church’s Sunday Celebration hybrid live stream and manage a six-person team of live audio and video technicians. My role encompasses strategic communications, team management, concept development, hybrid livestream guidance, interoperability research, presentations, project management, and talent relations.
Additional tasks include motion design, stage design, lighting design, creating original audio and video work, running a soundboard, audio and video editing, maintaining an audio/video gear and musical instruments inventory, and live cinematography with Wirecast Pro and Ecamm Live.
Highlights:
• Developed our custom hybrid in-person-and-webcast model
• Produced and directed over 500 hybrid live-stream events
• Expanded live-stream from Facebook-only to YouTube and helped increase YouTube subscribers by 350%
• Co-produced and directed The Celebration of Life live-stream for Glide founder Rev. Cecil Williams, featuring Joan Baez, Michael Franti, and Tom Johnston of The Doobie Brothers
• ABC7 broadcasted several of my directed live-streamed events on television in their entirety
• Created our first mobile and off-site live-stream events.
Co-owner and Composer @ Spiky Blimp, 2017–present
I compose scores for films, commercials, and media.
Global Creative Director @ Ebates (now Rakuten), 2013–2017
I led a team of Visual Designers, Copywriters and UX Designers to enhance Ebates’ members Cash Back shopping experiences through data-rich desktop, mobile web, app, social, print and video media. This included ideation and asset generation of weekly themed promotions, larger-scaled quarterly and yearly sales events, and concepting innovative solutions to move ahead of the retail curve. I encouraged on-brand conceptual testing and applying of customer feedback to create effective and reproducible creative results.
I worked closely with the managers of Customer Retention, Content, Mobile, App and Web Dev to smoothly align our output to company goals. In 2016 this resulted in the augmented personalization of Ebates store pages, account areas, and a suite of emails, all of which increased customer engagement.
Highlights:
• Helped Ebates achieve 5% of all U.S e-commerce sales during Cyber Days 2015 and 2016
• Creatively directed the first Ebates site redesign in 6 years
• Won 14 awards in for creative and strategic excellence
• Launched Ebates first credit card, first luxury site and first video product demos
Global Creative Director @ Acxiom, 2005–2013
I led Creative, Web Dev, UX, and Process Management staff in California, New York, Tennessee, Singapore and Australia to innovation, excellence, timeliness and profitability. My team created responsively-coded and mobile-optimized emails, sites, preference centers, and traditional direct mail for Fortune 500 clients such as Microsoft, AT&T, Symantec, Home Depot, Citi, FedEx, HP and Wyndham Hotels.
I provided creative consulting to clients about mobile marketing, post-social branding, and data-smart consumer engagement. I orchestrated the creative portion of new business pitches, from spec work conception to face-to-face presentation, traveling internationally when necessary. And I created and maintained processes that allowed for frictionless growth both internally and externally.
I’ve received over 60 awards for Creative, UX, and Strategic excellence including:
1 Clio
20 Communicators
7 Addys
with 14 since 2015.
Below is a comprehensive list of all my awards.
Communicator
Award of Excellence (Gold):
Bing Travel Horizontal Scroll Online Newsletter»
Bing/Windows Live Campaign»
Ebates ’Twas the Days Before Cyber Week»
Award of Distinction (Silver):
Ebates Cash Back Year-In-Review»
Ebates Best Thanksgiving, Ever»
Ebates Mobile Monday»
Ebates Because You Are Deer to Us»
Michaels Preference Center»
Home Depot Preference Center»
Bing “Plan a Night Out” Newsletter»
MSN Drag N’ Drop Preference Center»
Wyndham Summer Promotion»
Wyndham Rewards Excuse To Escape Site»
Golden Nugget Website: Hotel And Lodging»
Golden Nugget Website: Travel and Tourism»
Golden Nugget Website: Visual Appeal»
AT&T Spy Newsletter»
GatewayOne DigitalLife teaser»
HP Interactive Profiler: Online Marketing & Advertising»
HP Interactive Profiler: Marketing Effectiveness»
IAC
Best Of Show:
Bing Travel Horizontal Scroll Online Newsletter»
Best:
Ebates Because You Are Deer to Us»
Ebates ’Twas the Days Before Cyber Week»
L'Oreal Responsive Email»
AT&T Blog Launch Responsive Email»
AT&T Responsive Monthly Newsletter»
Rhapsody Guitar Email»
Home Depot Preference Center»
Bing 3D Newsletter»
Bing/Windows Live Campaign»
Bing Travel Horizontal Scroll Online Newsletter»
MSN Drag N’ Drop Preference Center»
AT&T Spy Newsletter»
Sun Microsystems Telepathy»
GatewayOne DigitalLife teaser»
Kaiser Permanente Member Mosaic»
Kaiser Permanente Coffee» and WhatBenefitsOneBenefitsAll.com»
AT&T “Like” Email — for message campaign»
AT&T “Like” Email — for telecommunications message campaign»
Symantec Retention Trigger Series»
Wyndham Rewards Rates Email»
Comcast Fancast Email — for entertainment message campaign»
Comcast Fancast Email — for media message campaign»
Comcast Fancast Email — for TV message campaign»
Outstanding:
Bing “Plan a Night Out” Newsletter»
Ebates Cash Back Year-In-Review»
OMMA
Best:
Bing “Plan a Night Out” Newsletter»
Finalist:
Best Thanksgiving, Ever»
Golden Nugget Website»
MSN Drag N’ Drop Preference Center»
W3
all Silvers:
Michaels Preference Center»
Wyndham Rewards Rates Email»
Bing “Plan a Night Out” Newsletter: Email Marketing»
Bing “Plan a Night Out” Newsletter: Marketing Effectiveness»
Bing Travel Horizontal Scroll Online Newsletter»
Bing/Windows Live Campaign»
Golden Nugget Website»
Sun Microsystems Telepathy»
HP Blackbird Mall»
Kaiser Permanente Coffee» and WhatBenefitsOneBenefitsAll.com»
Clio
Silver: Incite AdAge game»
Marketing Sherpa
Gold: Sun Microsystems Telepathy»
Honorable Mention: Wyndham Rewards Excuse To Escape Site»
Addy
all Silvers:
Incite AdAge game»
Sun Microsystems Telepathy»
Kaiser Permanente Member Mosaic»
Microsoft Solutions microsite banner: Starbucks»
Kaiser Permanente Desktop Zen Garden Widget»
GatewayOne DigitalLife teaser»
Kaiser Permanente Coffee» and WhatBenefitsOneBenefitsAll.com»
ad:tech
all Bests:
Visa/NFL overlay series»
Sun Microsystems Telepathy»
Echo DMA
all Finalists:
Kaiser Permanente Member Mosaic»
Bing “Plan a Night Out” Newsletter»
Webby
Finalist: Bing “Plan a Night Out” Newsletter»
Honoree: L'Oreal Responsive Email»
Honoree: Home Depot Preference Center»
WebAward
Outstanding Website: Golden Nugget Website»
DPAC Awards
Finalist: HP Interactive Profiler»