Mrfr3nch is the portfolio of Mark Montgomery French:
Mrfr3nch is the portfolio of Mark Montgomery French:
I grow companies through a data-smart approach to customer love.
I enhance the Creative business vision at the boardroom level, motivate managers for growth at the executive level, manage creatives and project managers at the execution level, and procure results at the analytics level, so you can attain your goals at the success level.
I’ve created delightful experiences for over 20 years and over 60 awards.
For big brands (AT&T, HP, GAP) at big agencies (AKQA, GMO, Acxiom) and in-house (Yahoo!, Rakuten). For B2B, B2C, and a bit of C2C. For digital, traditional, and 1:1 experiential. I’ve won a Clio and 14 additional statues since 2015. But positive customer results are what I really like to see.
mark@mrfr3nch.com • LinkedIn
My recent accomplishments include:
• Rebuilding the Ebates brand and rolling it out into all media
• Helping Ebates achieve 5% of all U.S ecommerce sales during Cyber Days 2015 and 2016
• Creatively directing the first Ebates site redesign in 6 years
• Winning 14 awards in 2015-16 for creative and strategic excellence
• Launching Ebates’ first credit card, first luxury site and first video product demos
• Being selected as a jury member for the 2015, 2016, and 2017 IAC Awards
Where I’ve done it.
Global Creative Director @ Ebates, 2013–2017
I led a team of visual designers to enhance Ebates’ members Cash Back shopping experiences through data-rich desktop, mobile web, app, print and video media. This included ideation and asset generation of weekly themed promotions, larger-scaled quarterly and yearly sales events, and concepting innovative solutions to move ahead of retail curve. I encouraged on-brand conceptual testing and applying of customer feedback to create effective and reproducible creative results.
I worked closely with the managers of UX/UI, Customer Retention, Content, Mobile, App and Web Dev to smoothly align our output to company goals. In 2016 this resulted in the augmented personalization of Ebates store pages, account areas, and a suite of emails, all of which increased customer engagement.
Global Creative Director @ Acxiom, 2005–2013
I led creative, web dev, and process management staff in California, New York, Tennessee, Singapore and Australia to innovation, excellence, timeliness and profitability. My team created responsively-coded and mobile-optimized emails, sites, preference centers, and iBooks plus traditional direct mail for Fortune 500 clients such as Microsoft, AT&T, Symantec, Home Depot, Citi, FedEx, HP and Wyndham Hotels
I provided creative consulting to clients about mobile marketing, post-social branding, and data-smart consumer engagement. I orchestrated the creative portion of new business pitches, from spec work conception to face-to-face presentation, traveling internationally when necessary. And I creates and maintained processes that allowed for frictionless growth both internally and externally.
Freelance Associate Creative Director @ Yahoo!, 2004–2005
Working exclusively with the Small Business Division I redesigned their Web Hosting home page, which increased signups by 50%. I also helped restructure their creative brief process and facilitated with demographic researching.
Freelance Art Director, 2003–2004
I created interactive banners, print ads, and Web sites for Safeway, Wind River and Sybase. During this time I occasionally worked for JumboShrimp as an interactive consultant for new business pitches.
Senior Art Director @ AKQA, 2001–2003
One of their first hires, I created banners for Progressive, a commercial for Palm, and an award-winning series of overlay interactive ads for Visa & The NFL.
Creative Director @ Tradeweave, 2000–2001
A classic Pre-IPO dotcom, now shuttered, where I created print ads, direct mailers, corporate videos, and multiple database-driven transactional sites.
Art Director @ Anderson & Lembke, 1997–2000
I created a Clio-winning site takeover ad for Incite magazine, and built some of Microsoft’s initial interactive banners, nabbing two Addys in the process.
Assistant Manager of Production – Interactive @ GMO, 1995–1997
I executed some of the first online banners for Dell, Cisco and Quantum.
Principal @ imprint, ink., 1993–1996
I created marketing materials and identity systems for local companies.
Below is a comprehensive list of all my awards.
Communicator
Award of Excellence (Gold):
Bing Travel Horizontal Scroll Online Newsletter»
’Twas the Days Before Cyber Week»
Award of Distinction (Silver):
Bing “Plan a Night Out” Newsletter»
MSN Drag N’ Drop Preference Center»
Wyndham Rewards Excuse To Escape Site»
Golden Nugget Website: Hotel And Lodging»
Golden Nugget Website: Travel and Tourism»
Golden Nugget Website: Visual Appeal»
GatewayOne DigitalLife teaser»
HP Interactive Profiler: Online Marketing & Advertising»
HP Interactive Profiler: Marketing Effectiveness»
IAC
Best Of Show:
Bing Travel Horizontal Scroll Online Newsletter»
Best:
Because You Are Deer to Us»
’Twas the Days Before Cyber Week»
AT&T Blog Launch Responsive Email»
AT&T Responsive Monthly Newsletter»
Bing Travel Horizontal Scroll Online Newsletter»
MSN Drag N’ Drop Preference Center»
GatewayOne DigitalLife teaser»
Kaiser Permanente Member Mosaic»
Kaiser Permanente Coffee» and WhatBenefitsOneBenefitsAll.com»
AT&T “Like” Email — for message campaign»
AT&T “Like” Email — for telecommunications message campaign»
Symantec Retention Trigger Series»
Comcast Fancast Email — for entertainment message campaign»
Comcast Fancast Email — for media message campaign»
Comcast Fancast Email — for TV message campaign»
Outstanding:
Bing “Plan a Night Out” Newsletter»
OMMA
Best:
Bing “Plan a Night Out” Newsletter»
Finalist:
Best Thanksgiving, Ever»
MSN Drag N’ Drop Preference Center»
W3
all Silvers:
Bing “Plan a Night Out” Newsletter: Email Marketing»
Bing “Plan a Night Out” Newsletter: Marketing Effectiveness»
Bing Travel Horizontal Scroll Online Newsletter»
Kaiser Permanente Coffee» and WhatBenefitsOneBenefitsAll.com»
Clio
Marketing Sherpa
Gold: Sun Microsystems Telepathy»
Honorable Mention: Wyndham Rewards Excuse To Escape Site»
Addy
all Silvers:
Incite AdAge game»
Kaiser Permanente Member Mosaic»
Microsoft Solutions microsite banner: Starbucks»
Kaiser Permanente Desktop Zen Garden Widget»
GatewayOne DigitalLife teaser»
Kaiser Permanente Coffee» and WhatBenefitsOneBenefitsAll.com»
Echo DMA
all Finalists:
Kaiser Permanente Member Mosaic»
Bing “Plan a Night Out” Newsletter»
Webby
Finalist: Bing “Plan a Night Out” Newsletter»
Honoree: L’Oreal Responsive Email»
Honoree: Home Depot Preference Center»
WebAward
Outstanding Website: Golden Nugget Website»
DPAC Awards
My recent accomplishments include:
• Developing Glide Memorial Church’s hybrid in-person-and-webcast model from scratch
• Producing and directing over 500 live-stream events since 2020
• Co-producing and directing The Celebration of Life live-stream for Glide founder Rev. Cecil Williams, featuring Joan Baez, Michael Franti, and Tom Johnston of The Doobie Brothers
• Being selected as a jury member for the 2015-2023 IAC Awards
Where I've done it.
Creative Director, Producer, and Interim AV Manager of Sunday Celebration @ Glide Memorial Church, 2020–present
I produce and creatively direct Glide Memorial Church’s Sunday Celebration hybrid live stream and manage a six-person team of live audio and video technicians. My role encompasses strategic communications, team management, concept development, hybrid livestream guidance, interoperability research, presentations, project management, and talent relations.
Additional tasks include motion design, stage design, lighting design, creating original audio and video work, running a soundboard, audio and video editing, maintaining an audio/video gear and musical instruments inventory, and live cinematography with Wirecast Pro and Ecamm Live.
Highlights:
• Developed our custom hybrid in-person-and-webcast model
• Produced and directed over 500 hybrid live-stream events
• Expanded live-stream from Facebook-only to YouTube and helped increase YouTube subscribers by 350%
• Co-produced and directed The Celebration of Life live-stream for Glide founder Rev. Cecil Williams, featuring Joan Baez, Michael Franti, and Tom Johnston of The Doobie Brothers
• ABC7 broadcasted several of my directed live-streamed events on television in their entirety
• Created our first mobile and off-site live-stream events.
Co-owner and Composer @ Spiky Blimp, 2017–present
I compose scores for films, commercials, and media.
Global Creative Director @ Ebates (now Rakuten), 2013–2017
I led a team of Visual Designers, Copywriters and UX Designers to enhance Ebates’ members Cash Back shopping experiences through data-rich desktop, mobile web, app, social, print and video media. This included ideation and asset generation of weekly themed promotions, larger-scaled quarterly and yearly sales events, and concepting innovative solutions to move ahead of the retail curve. I encouraged on-brand conceptual testing and applying of customer feedback to create effective and reproducible creative results.
I worked closely with the managers of Customer Retention, Content, Mobile, App and Web Dev to smoothly align our output to company goals. In 2016 this resulted in the augmented personalization of Ebates store pages, account areas, and a suite of emails, all of which increased customer engagement.
Highlights:
• Helped Ebates achieve 5% of all U.S e-commerce sales during Cyber Days 2015 and 2016
• Creatively directed the first Ebates site redesign in 6 years
• Won 14 awards in for creative and strategic excellence
• Launched Ebates first credit card, first luxury site and first video product demos
Global Creative Director @ Acxiom, 2005–2013
I led Creative, Web Dev, UX, and Process Management staff in California, New York, Tennessee, Singapore and Australia to innovation, excellence, timeliness and profitability. My team created responsively-coded and mobile-optimized emails, sites, preference centers, and traditional direct mail for Fortune 500 clients such as Microsoft, AT&T, Symantec, Home Depot, Citi, FedEx, HP and Wyndham Hotels.
I provided creative consulting to clients about mobile marketing, post-social branding, and data-smart consumer engagement. I orchestrated the creative portion of new business pitches, from spec work conception to face-to-face presentation, traveling internationally when necessary. And I created and maintained processes that allowed for frictionless growth both internally and externally.
I’ve received over 60 awards for Creative, UX, and Strategic excellence including:
1 Clio
20 Communicators
7 Addys
with 14 since 2015.
Below is a comprehensive list of all my awards.
Communicator
Award of Excellence (Gold):
Bing Travel Horizontal Scroll Online Newsletter»
Bing/Windows Live Campaign»
Ebates ’Twas the Days Before Cyber Week»
Award of Distinction (Silver):
Ebates Cash Back Year-In-Review»
Ebates Best Thanksgiving, Ever»
Ebates Mobile Monday»
Ebates Because You Are Deer to Us»
Michaels Preference Center»
Home Depot Preference Center»
Bing “Plan a Night Out” Newsletter»
MSN Drag N’ Drop Preference Center»
Wyndham Summer Promotion»
Wyndham Rewards Excuse To Escape Site»
Golden Nugget Website: Hotel And Lodging»
Golden Nugget Website: Travel and Tourism»
Golden Nugget Website: Visual Appeal»
AT&T Spy Newsletter»
GatewayOne DigitalLife teaser»
HP Interactive Profiler: Online Marketing & Advertising»
HP Interactive Profiler: Marketing Effectiveness»
IAC
Best Of Show:
Bing Travel Horizontal Scroll Online Newsletter»
Best:
Ebates Because You Are Deer to Us»
Ebates ’Twas the Days Before Cyber Week»
L'Oreal Responsive Email»
AT&T Blog Launch Responsive Email»
AT&T Responsive Monthly Newsletter»
Rhapsody Guitar Email»
Home Depot Preference Center»
Bing 3D Newsletter»
Bing/Windows Live Campaign»
Bing Travel Horizontal Scroll Online Newsletter»
MSN Drag N’ Drop Preference Center»
AT&T Spy Newsletter»
Sun Microsystems Telepathy»
GatewayOne DigitalLife teaser»
Kaiser Permanente Member Mosaic»
Kaiser Permanente Coffee» and WhatBenefitsOneBenefitsAll.com»
AT&T “Like” Email — for message campaign»
AT&T “Like” Email — for telecommunications message campaign»
Symantec Retention Trigger Series»
Wyndham Rewards Rates Email»
Comcast Fancast Email — for entertainment message campaign»
Comcast Fancast Email — for media message campaign»
Comcast Fancast Email — for TV message campaign»
Outstanding:
Bing “Plan a Night Out” Newsletter»
Ebates Cash Back Year-In-Review»
OMMA
Best:
Bing “Plan a Night Out” Newsletter»
Finalist:
Best Thanksgiving, Ever»
Golden Nugget Website»
MSN Drag N’ Drop Preference Center»
W3
all Silvers:
Michaels Preference Center»
Wyndham Rewards Rates Email»
Bing “Plan a Night Out” Newsletter: Email Marketing»
Bing “Plan a Night Out” Newsletter: Marketing Effectiveness»
Bing Travel Horizontal Scroll Online Newsletter»
Bing/Windows Live Campaign»
Golden Nugget Website»
Sun Microsystems Telepathy»
HP Blackbird Mall»
Kaiser Permanente Coffee» and WhatBenefitsOneBenefitsAll.com»
Clio
Silver: Incite AdAge game»
Marketing Sherpa
Gold: Sun Microsystems Telepathy»
Honorable Mention: Wyndham Rewards Excuse To Escape Site»
Addy
all Silvers:
Incite AdAge game»
Sun Microsystems Telepathy»
Kaiser Permanente Member Mosaic»
Microsoft Solutions microsite banner: Starbucks»
Kaiser Permanente Desktop Zen Garden Widget»
GatewayOne DigitalLife teaser»
Kaiser Permanente Coffee» and WhatBenefitsOneBenefitsAll.com»
ad:tech
all Bests:
Visa/NFL overlay series»
Sun Microsystems Telepathy»
Echo DMA
all Finalists:
Kaiser Permanente Member Mosaic»
Bing “Plan a Night Out” Newsletter»
Webby
Finalist: Bing “Plan a Night Out” Newsletter»
Honoree: L'Oreal Responsive Email»
Honoree: Home Depot Preference Center»
WebAward
Outstanding Website: Golden Nugget Website»
DPAC Awards
Finalist: HP Interactive Profiler»