Ebates Brand Enhancement

OVERVIEW

When I arrived at Ebates the brand had no consistency of voice, tone, message, design or code. My secret plan to achieve brand elegance through clarity was called “Ice Cream”. Why? Because calling it “End-to-end Brand Redesign” would have scared people, but everyone loves ice cream.

SOLUTION

Ice Cream clarified the brand pillars:

• Trustworthy not tricky
• Earnest not snarky
• Savvy not cheap
• Mainstream not extreme
• Fun not stuffy

RESULTS

Which clarified the brand experience:

• Simpler for customers
• Better for merchants
• Easier for web dev
• Quicker for operations
• More Fun for creative

Also codified in a brand site.