Select Page

Ebates Brand Enhancement

Web, Branding, UX
OVERVIEW

When I arrived at Ebates the brand had no consistency of voice, tone, message, design or code. My secret plan to achieve brand elegance through clarity was called “Ice Cream”. Why? Because calling it “End-to-end Brand Redesign” would have scared people, but everyone loves ice cream.

SOLUTION

Ice Cream clarified the brand pillars:

• Trustworthy not tricky
Earnest not snarky
Savvy not cheap
Mainstream not extreme
Fun not stuffy

RESULTS

Which clarified the brand experience:

• Simpler for customers
• Better for merchants
• Easier for web dev
• Quicker for operations
• More Fun for creative

Also codified in a new brand site and Ebates.com.

Home Page—before

homepage_before

Home Page—after

homepage_april06_after

Store Page—before

qvc_before

Store Page—after

qvc_after

Referral Page—before

taf_before

Referral Page—after

taf_after