Ebates Instructional Videos
Digital, Branding, VideoOVERVIEW
As most people don’t understand the concept of affiliate marketing, the idea that one can receive Cash Back for purchasing goods they were already going to buy sounds fantastical, albeit confusing.
SOLUTION
I worked with a cross-functional team of marketing managers to craft the story for three “how-to” videos. Two explained how Ebates works, and the other one introduced our newest product called In-Store Cash Back.
RESULTS
These videos lived on Ebates’ Welcome page and In-Store Cash Back page, respectively, where they measurably converted non-believers into first-time buyers.
